Houdini Sportswear Closes the Circularity Hole

Houdini’s digitized One Parka is 1st to feature YKK’s Touchlink™ NFC zipper and 1st to be related stop-to-conclude by EON Solution Cloud.

oneparka closeup ykk touchlink smart zipper

Swedish Circular Sportswear brand name Houdini is setting a new normal for product or service circularity – digitizing its iconic 1 Parka, launching August 2021, and committing to digitizing and connecting all its garments to the cloud by 2023 as section of Houdini’s pledge to transition its whole ecosystem to 100% round by 2030.

Manufactured possible by a new partnership among EON & YKK, Houdini’s digitized One Parka is the initially solution to element YKK’s new Touchlink™ NFC zipper pull, and the to start with parka to be related stop-to- close by the EON Products Cloud.

Making electronic profiles for every of Houdini’s items so that they can be linked, managed, and stewarded throughout lifecycles through the EON Products Cloud unlocks capacities during the Houdini ecosystem. Related garments reduce the threshold to round organization designs this sort of as resale, rental, subscription, and recycling. It also allows Houdini to digitize and enhance its relational enterprise design, distancing additional from the transactional buyer associations that have lengthy defined retail. Turning the products into a communications channel, connected goods open up a immediate and continual connection between brand and consumers. By just touching their cellular telephones to YKK’s NFC enabled zipper pull on their Houdini Just one Parka, clients will right away join to Houdini and accessibility curated use- and care-guides, provider, and guidance as nicely as prospects to discover and co-build circular techniques of daily life.

“Digitizing our circular ecosystem, we are replacing silos with an interconnected program and transactions with relations – dismantling two of the major boundaries for the round changeover. Just as our obligation as a brand name does not stop when we offer a item, the romantic relationship with Houdini does not close there – it proceeds as a result of use, treatment, reuse, and up coming everyday living. Connecting our products, we intention to supply a richer shopper knowledge and foster long time period associations with solutions, local community and the planet.”
Jesper Danielsson, Houdini’s Head of Item

Houdini’s initiative demonstrates the critical role of linked goods in solving fashion’s largest obstacles to round business enterprise model transformation – developing a measurable platform for raises in customer life time price, and in profits created for every product via digitization. Houdini, EON, and YKK are with each other committing to sharing the processes and toolkit with the attire market, in the hopes of encouraging a lot more brands to digitize items and make scalable programs for circular commerce.

“Continuity of commerce is the mission-crucial action to maintaining consumer relationships and unlocking round vogue. Alongside one another, EON, YKK, and Houdini are performing just that: creating a total new universe of consumer engagement that can continue on much outside of the first use of a garment to unlock the total potential of every item and shopper romance. The possibilities are exponential, and we’re only just scratching the area.”
Natasha Franck, Founder & CEO, EON

Without a way to join to products and solutions across their lifecycle, brands have traditionally missing control of their merchandise and connectivity with their customers after preliminary sale. The partnership in between EON and YKK solves these challenges throughout components and software package: EON is the very first stop-to-stop platform ecosystem in manner retail, and YKK introduces one particular of the very first commercially practical options for sturdy and washable embedded physical alternatives for digital enablement of linked apparel with the TouchLink™ zipper pull.

“One of the advantages of YKK’s TouchLink™ technological innovation is that it establishes a branded contact-position on the item, where by the purchaser appreciates they can link straight with the brand name all over the product’s whole lifecycle. The NFC chip is molded into the zipper puller which fully encases it generating it really resistant to humidity and breakage and guaranteeing permanence and longevity critical for guiding the garment by a escalating round ecosystem.”
Terry Tsukumo, Vice President of YKK’s International Advertising and marketing Team

About Houdini
Houdini is an odd band of buddies from Sweden on a quest to reimagine the long run of round sportswear. At any time due to the fact the start off in 1993 Houdini has challenged the norms of the outdoor industry, as a corporation led by girls, as innovators of sustainable style and design and as pioneers of circular company styles. Eventually Houdini needs to help and inspire people today to reconnect to nature.

Explore more about Houdini: www.houdinisportswear.com
Media contacts:
Nordics: mia-grankvist@houdinisportswear.com
US: Kelly@cgprpublicrelations.com
Germany/DACH: tina.grundhoefer@superneo.de

About EON
EON is the leading Products Cloud system in style retail — powering industry’s Network for Connected Solutions. EON digitizes physical garments to provide brand names the electronic spine to join right to clients, power sustainability and circular organization types, and obtain unprecedented insights and intelligence. The foremost Web of Factors system in fashion retail, EON is the 1st system to hook up items from new to re-new, and the only system at the coronary heart of manner retail with a world-wide Spouse Community. EON pioneered industry’s CircularID™ Protocol to aid data-exchange throughout the round financial state. Eon’s partners and consumers consist of: YOOX Internet-a- Porter, H&M, PVH Corp, Concentrate on, Nanushka, Gabriela Hearst, Accenture, SAP, Microsoft, Trove, GS1 and much more.

Learn a lot more about EON: www.eongroup.co
Media contact: nicole.rigas@eongroup.co

About YKK
Given that the company’s founding in Tokyo in 1934, YKK has constantly established field expectations for high-quality, service, benefit, and innovation in the output of zippers, plastic components, hook and loop fasteners, webbing tapes, and snap and buttons. With built-in manufacturing and supply programs in 72 international locations and areas all-around the earth, YKK is positioned to meet up with the desires of the several industries we serve as they significantly diversify and need shorter products cycles. Guided by the CYCLE OF GOODNESS® philosophy – no just one prospers devoid of rendering benefit to other folks – YKK aims to lead to a sustainable modern society as a result of its products and solutions and production operations and frequently seeks new methods to serve the changing needs of its buyers whilst at the similar time investing in its employees and offering back again to its communities.

Uncover extra about YKK: https://www.ykkfastening.com/
Media get hold of: jessicacork@ykk.com