Fenn Meals Proves it Determination to Innovation

Top Australian plant-dependent meat organization, Fenn Foods, has just doubled its retail assortment introducing 6 new merchandise.

Top Australian plant-centered meat company, Fenn Food items, has just doubled its retail assortment introducing 6 new products and solutions established to strike selected Woolworths shelves this week.

Fenn Meals co-founder and CEO Alejandro Cancino, is proud of how much the firm has come inspite of the present-day overall health crisis

“We launched our very first retail product or service in 2018 which was on Woolworths cabinets in a yr of launching, almost unheard of in this area. We have now entered numerous categories in main supermarkets which has presented us the system to improve brand awareness and spread our message of sustainability.”

The newest ranges from vEEF® incorporate a array of ‘pulled’ meat solutions in pork, beef and lamb flavours. This vEEF® Artisan assortment is the initial mushroom based vegan meat to be manufactured in Australia and presents shoppers a mouth watering, ready-designed remedy.

The progressive organization have also produced anything for time-very poor people seeking to get a balanced, plant-based mostly meal on the desk with minimal-fuss. vEEF® Signature array consists of ready-manufactured household favourites like Butter “Chicken”, “Meatloaf” with a BBQ Glaze and “Meatballs” in a Tomato Sauce.

With all-around 6 in 10 Australians now seeking to try out plant-based mostly meats1, vEEF™ have no options to slow down their merchandise development

“We concentration on innovation right here and what we have put our into the market so far is just the idea of the iceberg. We have a passionate and talented R&D workforce who have a number of initiatives on the go correct now with several far more prepared for the potential.” – Alejandro Cancino, CEO and Co-Founder

Media Package

References

1 Hungry for Plant-Primarily based: Australian  Buyer Insights, Colmar Brunton Study 2019

Fenn Meals
Paving the way toward a healthier plant-primarily based foreseeable future for Australians considering the fact that 2015, Fënn Foods puts sustainability at the heart of each individual choice it can make. With celebrated chef Alejandro Cancino at the helm of Fënn Foods’ recipe advancement, customers can hope to delight in pure, higher high quality and severely tasty fare that will attractiveness to (and surprise) anyone.  

Dependent on Queensland’s serene Sunshine Coast, the passionate plant-driven family members guiding these delectable products is enthusiastic to share its expanding selection of umami-prosperous meat-absolutely free merchandise with food items-loving men and women seeking sustainable and appetising solutions.

Readily available for Interview

Alejandro Cancino, Co-Founder and CEO
Very awarded chef Alejandro Cancino under no circumstances set out to turn out to be a pioneer of the plant-based cooking scene. And nonetheless – owning invested many a long time building a remarkably prosperous occupation as a revered culinary talent, Alejandro created the bold selection to uncovered Fenn Meals, a company which is now top the plant-dependent meat market in Australia 

Alejandro trained internationally at Mugaritz in Spain, Le Manoir aux Quat’Saisons in England and at Bulgari in Japan. In 2008, he was awarded Youthful Chef of the Calendar year in the United kingdom, then, in 2013, Very best New Expertise in Australia, and Chef of the 12 months in Queensland. Less than his management, he saw Brisbane’s acclaimed cafe Urbane improve from a two-hatted to a 3-hatted venue – turning out to be a single of only six dining establishments in Australia to share this accomplishment.  

Now, Alejandro, along with Paola and his young daughter Lola, is centered on generating higher quality, delectable plant-based meat items with an emphasis on innovation and sustainability.